Product Marketing Degree

Learn how to get global
attention to any brand

Product Marketing

If you’ve ever wondered why Coca-Cola is a legend in its industry and iPhone never runs out of customers, they share one thing in common: they understood their market before their market understood them.

That is Product Marketing, and it’s one of the most valuable skills you can build right now. Whether you’re building a brand, growing a business, or becoming the kind of marketer organisations actively seek out, this is where that journey begins.

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Course details

About the course

The Product Marketing programme at Elevator School of Trade & Technology is designed to develop strategic thinkers who understand not just how to market, but why certain approaches work and others do not.

Through structured frameworks, live case applications, and guided instruction, you will build the kind of marketing intelligence that translates directly into real-world results.

Scope of the course

  • Foundations of Product Marketing
  • Market Research and Customer Insight
  • Product Positioning and Messaging
  • Competitive Analysis
  • Go-to-Market Strategy
  • Pricing and Value Communication
  • Performance Metrics and Optimisation
  • Soft Skills Development
  • Leadership and People Management

Live case applications and structured frameworks form a core part of the learning process.

Why product marketing skills matter

What this programme gives you

  1. 01

    The ability to identify and deeply understand your ideal customer.

  2. 02

    The language to communicate value in a way that actually converts.

  3. 03

    The strategic thinking to plan and execute campaigns that deliver results.

  4. 04

    The analytical tools to measure performance and optimise for growth.

  5. 05

    A skill set that generates real, measurable, revenue-driving impact.

Hear directly from our product marketing tutor

See how we teach marketing, before you commit

An ESTT tutor leading a product marketing session

< Download our syllabus >

Get the full Product Marketing syllabus

Get the complete syllabus PDF, module by module, so you know exactly what you’re signing up for.

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Choose the learning experience that fits you

Three programme levels, one marketing foundation

The same product marketing foundation, delivered at the level of guidance and depth that fits you.

BSc

Start BSc

Self-paced · 4 weeks · Certificate

A self-paced four-week certificate course that builds your product marketing foundation.

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MBA

Enrol in MBA

Hybrid · 3 months · Certification

A three-month hybrid certification program with live sessions and community.

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PhD

Apply for PhD

Executive · 1 year · Networking

A one-year executive networking experience for those building toward leadership.

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Direct admissions support

Immediate answers via WhatsApp

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