Product Marketing Course Outline
BUILD SKILLS TO LAUNCH, PROMOTE, AND SCALE PRODUCTS AND SERVICES LIKE A PRO
A comprehensive Product Marketing course for beginners and intermediates who want to attract customers, communicate value, and grow their business; whether you sell products, services, or both.
HEAR DIRECTLY FROM OUR PRODUCT MARKETING TUTOR
Watch this short video to understand the common marketing challenges for products and services, how structured learning helps you overcome them.
Category
Product Marketing
Date
March 2026
About This Class
The Product Marketing program is designed to develop strategic thinkers who understand how to position, communicate, and scale products effectively.
In competitive markets, products do not fail because they are bad, they fail because they are poorly positioned.
This course teaches learners how to bridge the gap between product development and market demand using structured marketing intelligence.
Scope of course
- Foundations of Product Marketing
- Market Research & Customer Insight
- Product Positioning & Messaging
- Competitive Analysis
- Go-to-Market Strategy
- Pricing & Value Communication
- Performance Metrics & Optimization
CHOOSE THE LEARNING EXPERIENCE THAT FITS YOU
BUILD SKILLS TO LAUNCH, PROMOTE, AND SCALE PRODUCTS AND SERVICES LIKE A PRO
Guided lessons, group discussions, and community support for marketers, entrepreneurs, and service providers.
WHAT YOU’LL GAIN IN GROUP COACHING
PHYSICAL (₦200,000/ per month)
- Step-by-step marketing curriculum for products and services
- Group sessions and Q&A
- Community learning & accountability
- Practical exercises and real-world examples
- Foundations for long-term business growth
- Certificate of completion
ONLINE (₦200,000/ per month)
- Step-by-step marketing curriculum for products and services
- Group sessions and Q&A
- Community learning & accountability
- Practical exercises and real-world examples
- Foundations for long-term business growth
- Certificate of completion
Tailored mentorship, direct feedback, and faster results for businesses selling products, services, or both.
WHY EXCLUSIVE COACHING ACCELERATES YOUR FOREX JOURNEY
IN-PERSON (₦1,500,000) (6 weeks)
- One-on-one mentorship
- Personalized feedback on campaigns for products and services
- Accelerated learning curve
- Flexible pace and focus area
- Premium support
- Certificate of completion
ONLINE (₦1,000,000)
(6 weeks)
- Private live sessions
- Personalized feedback on campaigns for products and services
- Accelerated learning curve
- Flexible pace and focus area
- Premium support
- Certificate of completion
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